Headquartered in Dubai, Splash is Middle East’s largest fast fashion retailer and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East, India and Africa. Founded in 1993 as a single brand store in Sharjah, Splash currently operates over 220 stores and 55 brand stores (Lee Cooper, Bossini, Kappa etc) across 14 countries.
Showcasing popular collections for men, women and teens, Splash’s existing product portfolio includes a uni-brand concept across its stores providing a comfortable and easy shopping environment. Alongside, the brand also houses a gamut of international brands under its portfolio like Lee Cooper, Bossini, ELLE and Being Human among others. The brand celebrates fashion in its true sense with its tagline 'In Love with Fashion'.
As a brand Splash believes in constantly being a trend-setter in the region and has successfully created some of the biggest and most popular brand properties/events like the bi-annual fashion shows, the annual Calendar launches which have now become part of the social calendar of the Region. With constant revamping of the marketing portfolio, newer forms of communication are added and channeled to keep the consumer involved.
Over the years, Splash has received several significant industry accolades that include being awarded ‘Powerbrand’ status for 2013.
Splash was named by Great Place to Work® as one of the best places to work in Kingdom of Saudi Arabia. Splash was the first fashion retailer to win, securing an impressive 6th place in the Great Place to Work 2016 awards.
Splash has also won the Dubai Lynx Awards in the Design category for the Splash 2014 calendar. A winner of several marketing awards of great significance, Splash has also won the Most Admired Marketing Campaign at the Retail ME Awards 2011 along with the Most Admired Retailer award.
Available only in the UAE, the Splash collection is now available online at www.splashfashions.com
